If you run a trampoline park, FEC, roller rink, or bowling alley, you already know: birthday parties are where the money’s at. They fill your calendar, bring in groups, and introduce new families to your venue. But getting families to actually book with you can take more than balloons and good vibes.
That’s where Patch comes in.
Roller is already helping you manage party bookings, tickets, waivers, and more. It’s your operational command center.
Patch plugs into Roller to automate the marketing side—specifically the campaigns that get people to book in the first place.
Here’s how it works:
Patch pulls birthday data from Roller automatically.
It sends perfectly timed texts and emails before a child’s birthday.
Families get a simple link to book—no phone call needed.
Your party calendar fills up, without you lifting a finger.
The magic happens in the timing. Patch lets you:
Send a campaign 60 days before a child’s birthday.
Follow up 30 days before with a limited-time discount.
Text parents 10 days later with an urgent reminder.
Celebrate after the party with a thank-you and review request.
It’s like having a party-booking assistant that never forgets and never takes a day off.
One of our Patch users—a roller skating rink in Florida—used to rely on passive birthday bookings. Their team would call families manually and post once a month on Facebook. It worked… kind of.
After enabling Patch + Roller:
Birthday campaigns went out automatically to every past guest under age 13.
Open rates were over 55% (because the emails were relevant).
Bookings doubled over the next 90 days—especially for weekday parties.
Best of all, no one ever touched a spreadsheet again.
The setup process is fast:
Connect your Roller account to Patch using our secure integration.
Choose one of our pre-built birthday automation templates.
Add your brand’s voice and party offer.
Turn it on. That’s it.
Patch takes care of the targeting, timing, and delivery—all from your real Roller data. Other tools can send emails. Patch is different because it syncs live with Roller, so you’re not using stale lists. Combines SMS + email in one easy-to-use platform. And tracks revenue from each campaign so you know what’s working.
Patch + Roller gives you:
🎯 Targeted birthday campaigns that actually convert
📲 Multi-channel delivery (text + email)
⏱ Automated follow-ups with no manual effort
đź“Š Clear reports to prove ROI
And it all runs quietly in the background while you focus on what you do best—running your attraction.