60% of customers don’t return after their first visit. Combined with the fact that existing customers, on average, spend 31% more than new customers, if you don’t work on customer retention, you’re leaving so much money on the table it hurts.
Seeing a massive increase in demand for robust customer retention software solutions, many companies entered the scene with their products—but only a few made a splash and can reliably move the needle for businesses.
Do you want to know their names?
In this article, we’ll rank and review the best eCommerce retention tools based on their features, pricing, customization options, and more.
TLDR: Here’s a quick rundown of our list of the best eCommerce customer retention tools:
| Platform | Price Range | Pros | Cons |
| Patch | Free to access retention data and dashboards with useful insights. Paid plans based on the number of contacts and a full suite of retention and marketing tools. | With advanced automation and customer retention tools, Patch covers everything from customer journey mapping to loyalty programs—all combined with the best rates on email and SMS! | Patch is built for Shopify and may not be suitable for other platforms. |
| Growave | Starting at $9/mo | Growave lets you create fully customizable shoppable galleries using Instagram posts. | The Reviews feature needs to be improved to compete with specialized Shopify apps. |
| Campaign Monitor | Starting at $9/mo | Get the most out of email marketing campaigns with Campain Monitor’s advanced automations, powerful analytics, and professional templates. | The email editor could benefit from adding more customization options for a more professional and modern look. |
| Heap | Starting at $3,600 per year | This is one of the few analytics platforms that automatically track the entire customer journey across the web, iOS, and Android. | Users have to go through a pretty steep learning curve to use the platform. |
| Braze | Custom pricing | Use real-time data to create flexible audience segments with Braze. | Enterprise clients find reporting options to be limited. |
| MoEngage | Custom pricing | MoEngage offers a proprietary AI engine to accurately optimize your marketing efforts at scale. | Customers report a lack of email marketing customization features. |
Patch is a customer retention platform with features to help eCommerce stores keep their customers and maximize the value they provide over time.
The platform is a one-stop shop for eCommerce brands looking to retain their customers, providing a wide range of tools.
From a fully customizable loyalty program and powerful automations to email marketing and SMS/MMS tools, reach your customers in multiple ways to maximize the impact of your campaigns.
With unparalleled hands-on support and comprehensive analytics, Patch is the most well-rounded platform on the list.
With Patch’s free 14-day trial, you can get a real pulse on where your business is losing customers with Patch’s advanced retention dashboards and insights.
Once you are ready to get on board, pricing is scaled based on the number of contacts in your database, at just 1 cent per contact. Patch Pro includes unlimited email sends and access to every tool on the platform. Additional rates are added for SMS and MMS campaigns.
Totango’s state-of-the-art software platform helps Shopify stores of all sizes optimize their customer engagement across every stage of the customer journey. From generating reviews to leveraging social media, they offer an end-to-end marketing solution for businesses to maximize the value of their customers.
Growave allows you to fully leverage the power of user-generated content (UGC) to turn your Instagram feeds into shoppable galleries that boost conversion rates. Users report that the reviews feature needs to be improved to compete with specialized Shopify apps such as Loox.
The pricing plans start at $9/mo and scale up based on the number of orders processed by Growave.
Enterprise-grade features, such as Klaviyo integrations and API access, are unlocked with the plans starting at $99/mo.
Campaign Monitor is a comprehensive marketing platform that empowers businesses to get the most out of their email marketing campaigns with advanced automations, analytics, and professional templates.
With data-driven segmentation and personalization tools, teams have a centralized, holistic view of their customers, journey, and desired outcomes. Users report that the email editor could benefit from adding more customization options to make the emails look more professional and modern.
Campaign Monitor offers flexible pricing plans based on the number of contacts in your list.
Heap is an industry-leading digital insights suite that empowers organizations to dissect the customer journey and analyze behavioral data to make data-driven marketing decisions.
Heap is one of the few analytics platforms that automatically track the entire customer journey across the Web, iOS, and Android simultaneously.
The platform makes it possible to uncover hidden points of user friction to streamline your customer journey. However, as a powerful data analytics platform, users have to go through a pretty steep learning curve to get the most out of the platform.
Heap offers a free plan that allows you to process up to 10,000 sessions per month to test the waters and understand whether the platform is a good fit for your data needs.
The paid plans start at $3,600 per year for organizations serious about data-driven marketing.
Braze is a customer engagement platform that helps businesses win their mindshare and stay connected with their customers.
Companies can vertically integrate the platform to come up with effective ways to engage with their customers based on the data they collect.
The Braze lab modules help users get up and running in record time. Enterprise clients find reporting options to be limited.
Braze doesn’t reveal its pricing structure unless you reach out to them directly, but online reviews reveal that the price tag ranges between $40,000 and $220,000, depending on your unique business needs.
MoEngage is a customer engagement platform designed to help businesses win and retain more customers. This solution brings in customer data across multiple platforms to make sure you have the most accurate customer profiles.
MoEngage offers a proprietary AI engine to accurately optimize your marketing efforts at scale. However, customers report a lack of email marketing customization features.
MoEngage doesn’t make their pricing plans publicly available, so you need to engage with their sales representatives to get a custom quote.
As more and more companies realize the value of customer retention, the demand for specialized software solutions similar to those covered above will only increase over time.
While your competition keeps missing out on this opportunity to generate more revenue for their business, you can get an unfair advantage by implementing one of the solutions we covered in this article.
You can spend thousands of dollars trying them out. Or you can simply use Patch and start reaping the benefits right away. Sounds too good to be true? Get in touch with our team today to schedule a free demo.