Loyalty & Rewards

Find Your Perfect Match: The Best eCommerce Loyalty Programs of 2023

Discover the best eCommerce loyalty programs and software to elevate your online store and create lasting relationships with your customers.



Customer loyalty is vital to the success of any eCommerce business. To keep customers coming back, you need a successful loyalty program software to help you implement your customer retention strategies.

But with so many different software options available, how do you know which one is a good fit for your business?

Stick around to learn about the best eCommerce loyalty programs and software solutions in 2023 to stay ahead of the competition.

What is eCommerce loyalty software?

eCommerce loyalty program software helps businesses create and manage loyalty programs for their customers.

These solutions help businesses implement bonus points, rewards, and discounts that existing customers can earn and redeem while providing a wide range of features and tools to make it easy for companies to create and administer their loyalty programs.

What are the benefits of using eCommerce loyalty program software?

There are many benefits of using eCommerce loyalty program software.

Below, we cover the most important of them:

  1. Better Engagement: When customers are rewarded for their loyalty, they’re more likely to continue doing business with you. eCommerce loyalty program software helps you keep track of loyal customers and reward them accordingly to keep them coming back for more.

  2. More Sales: On average, existing customers spend 31% more than new customers. Add loyalty cash to the equation to get a drastic boost in sales without drastically increasing advertising costs.

  3. Increased Brand Awareness: When customers are happy with your loyalty and rewards program, they’re more likely to tell their friends and family about your business, helping you increase brand awareness and reach new customers.

Loyalty marketing is becoming more and more popular as businesses see the value in retaining customers.

What is the best eCommerce loyalty program software in 2023?

Here are our top picks for the best eCommerce loyalty program software to use this year:

Platform Price Range Pros Cons
1. Patch

Starts with a free plan and then increases based on the number of contacts.

The ultimate eCommerce loyalty program solution that allows you to customize your loyalty and rewards programs based on your business goals.

Built specifically for eCommerce, so it might not be a good fit for brick-and-mortar businesses.

2. Yotpo Starting at $29/month. Out-of-the-box campaigns to get up and running in no time. Limited flexibility with automations.
3. Smile.io Starting at $49/month. The features are geared towards small businesses vs. big brands. API access unlocked only for enterprise customers.
4. Loyalty Lion Starting at $399/month. Create an unlimited number of points and rewards schemes for each customer that visits your store or website. Difficult to add customers retroactively.
5. Growave Starting at $9/month. Robust customization options and an intuitive UI. Some users find it difficult to navigate the platform.

1. Patch

Patch is the best loyalty program software of 2023

Patch is a specialized customer retention software and loyalty platform helping eCommerce businesses get the most out of each customer.

Patch is a one-of-a-kind customer loyalty program software that brings dozens of marketing tools under one roof and enhances them with a powerful data analytics engine.

With so many features and tools offered by the platform, new customers typically go through a short learning curve to learn how to use the platform to its full potential. To combat that, Patch provides new customers with the support they need to get up to speed as quickly as possible.

Top features

  • Loyalty Points & Cash: Reward your customers for staying loyal to your brand with cash they can only spend with your company, driving more sales and reducing churn.

  • Unparalleled Customization Options: While most loyalty programs reward customers only for spending money with you, with Patch, you can incentivize users for other actions that help you grow your business, be it joining an email list or sharing your product on their social media profile.

  • Loyalty Website Widget: Set up a widget on your website to make it easy for your visitors to join your referral program.

  • Reward Brand Loyalists: From celebrating milestones with your brand to giving extra points on repeat purchases, Patch helps you identify brand loyalists and set up exclusive rewards for them to become your lifelong customers.

Patch pricing

Our pricing is pretty straightforward. When you sign up to Patch Pro, you get unlimited email sends up to 29,500 contacts only for $295/month and full access to all of their tools.

Add additional contacts for 1₵ per contact per month (you also have the option to add SMS on top of that for 1₵ per message).

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2. Yotpo


Yotpo is an eCommerce marketing platform designed to help businesses increase sales and strengthen relationships with their customers.

The platform provides unprecedented flexibility when it comes to loyalty program customization.

For those who don’t want to spend a lot of time on fine-tuning details, Yotpo provides numerous out-of-the-box campaigns to incentivize customers to take actions that correspond with high conversion rates.

On the other hand, customers report that the platform needs more flexibility with automations.

Top features

  • Powerful Customizations: From flexible tier-based programs to granular segmentation, Yotpo is a great option for enterprise clients who need more than a cookie-cutter loyalty program.

  • Powerful Integrations: Seamlessly integrate Yotpo into your tech stack to enhance the effectiveness of your customer loyalty program.

  • Advanced Reporting Tools: Track the performance and business impact of your customer loyalty program to accurately gauge the ROI and identify areas of improvement.


Yotpo pricing page

Yotpo offers flexible pricing plans for growing companies and established brands alike to the platform accessible to everyone.

You can sign up for their free plan which unlocks the core features for you to get started. For those serious about their loyalty program, the premium plans start at $29/mo.

3. Smile.io


Smile.io is a customer loyalty program platform that helps companies increase sales and strengthen customer relationships. The platform is geared towards small businesses vs. enterprise customers, making it a great fit for small eCommerce stores.

The UI is very simple and intuitive, while the platform isn’t overwhelming for new users. However, you don’t get to access their API unless you sign up for their enterprise plan.

Top features

  • Branded Rewards Panel: Smile.io makes it incredibly easy to create a branded rewards panel that you can adapt for every language and device type.

  • Robust Features: As a specialized loyalty program software solution, the platform provides access to simple tools that allow you to get started with loyalty marketing.

  • Smile Integrations: Easily integrate Smile.io with Klaviyo, Mailchimp, and other popular marketing platforms to boost the ROI of your campaigns.


Smile.io pricing

Smile.io offers straightforward pricing plans based on your unique business needs.

  • Starter ($49/month) – Unlock the core features with a monthly order limit of 200 transactions.

  • Growth ($199/month) – This pricing plan removes the order limit and unlocks program branding along with an analytics dashboard.

  • Pro ($599/month) – This plan is a good fit for rapidly growing businesses looking to personalize their loyalty program with Smile’s VIP program.

  • Enterprise (starting at $1,000/month) – This enterprise plan unlocks access to Smile’s API and custom reporting for large brands to take their loyalty programs to the next level.

4. LoyaltyLion


LoyaltyLion is a leading platform for eCommerce brands to engage their customers and grow the bottom line through data-driven strategies. This platform is designed for small to large eCommerce businesses.

It provides a robust, fully flexible loyalty program with the ability to create an unlimited number of points and rewards schemes for each customer that visits your store or website. However, it is difficult to add customers retroactively.

Top features

  • Loyalty engine: This gives you the power to create customized loyalty programs that will reward your customers for specific purchases, actions, or behaviors.

  • Seamless integrations: LoyaltyLion integrates with the most popular e-commerce platforms, including Shopify, Magento, and BigCommerce. 

  • Built-in dashboards: The platform offers a dashboard that gives insights into customer activity, referral, and retention analytics, as well as powerful real-time statistics.


LoyaltyLion pricing

LoyaltyLion has a variety of packages, including the option to save 10% by choosing an annual payment versus monthly payments. Here are their packages:

  • Classic ($399/month) – Keep track of 2,000 orders per month and reward points for on-site activities and bonus points for specific actions.

  • Advanced ($699/month) – Unlocks additional rewards, support, and loyalty features and includes 4,000 monthly orders.

  • Plus ($1500/month) – Built for large enterprises. It includes everything from the lower tiers plus lets you build campaigns, activates cross-store rewards, and more.

5. Growave


Growave is an end-to-end Shopify marketing solution for businesses of all sizes. If you run a Shopify or Shopify Plus store, the platform can be seamlessly integrated with your store without any compatibility issues.

Growave helps you get the most out of Shopify as a specialized solution geared towards the platform. However, some users find it difficult to navigate the platform.

Top features

  • VIP Tiers: Reward your brand loyalists with exclusive offers and perks to retain customers more effectively.

  • Flexible Rewards: Growave.io provides numerous customization options when it comes to how your customers get rewarded.

  • Nudges: Keep your customers engaged without being salesy or intrusive with simple reminders from your store.


Growave’s pricing plans start at $9/mo and scale up based on the volume of orders processed by the platform.

Maximize customer lifetime value with the best eCommerce loyalty program: Patch

If you want to maximize your eCommerce sales and increase customer loyalty, you need a top-performing loyalty program. Contact Patch today and discover how our retention and loyalty software can help you achieve your goals.

Our team of experienced professionals will provide you with the tools and expertise you need to create a winning loyalty program that delivers real results. Contact Patch now and start building a better loyalty program today.

Schedule a free demo here!

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