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Understand your customer behavior and retention efforts with built in insights.

Patch analyzes customer data and purchase history, and segments people into actionable groups, such as your most loyal customers and those you are at-risk of losing. Tailor your automated customer journeys and retention efforts to reach the right people at the right time.

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Take advantage of recency, frequency, monetary (RFM) analytics.

Drive customer engagement and revenue by segmenting customers according to their relationship with your business. RFM modeling rates the strength of each customer according to their behaviors and gives you the likelihood that they’ll come back or if you are at risk of losing them.

Patch makes it even easier to produce targeted, direct marketing campaigns tailored to specific customer buckets.

This customer segmentation is a must-have for increasing customer retention.

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Customer data is collected to create individual RFM scores

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RFM scores are displayed instantly

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Customers are automatically segmented into buckets such as New, At-Risk, Lost, Loyal, and more based on their RFM scores learn more

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Use automations to target each bucket, for example:

  • Send a welcome text to all NEW customers
  • Send an incentive to any customer who moves to AT-RISK
  • Offer free loyalty cash to any customer who becomes LOST
  • Send a thank you card to any customer who becomes a CHAMPION
Graph for last purchases, frequency, recency and check-ins with active and inactive customer metrics below

Actional insights for more connected customers.

Connect with your customers by analyzing their demographics and behaviors. Patch lets you nurture and re-engage customers, drive more revenue, and increase customer lifetime value.

Demographics
Collected from your customers

  • Location
  • Age Range
  • Gender
  • Occupation

Behavioral Data
Collected through purchasing activity

  • Recent purchases
  • Items purchased
  • Frequency of purchasing
  • Amount spent on products

Spend your marketing budget where it counts.

Reduce your customer churn rates with product recommendations, communications, loyalty programs, and more. Collecting and analyzing customer data not only helps improve your marketing campaigns, but also elevates your overall customer experience.

Qualitative Data
Collected through reviews, emails, and social media posts

  • Preferences
  • Brand interest (you and competitors)
  • Reasons behind purchasing
  • Feelings about purchases

A few of our integrated partners...

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  • Shopify Logo
  • Shopify Plus Logo
  • WooCommerce Logo
  • Revel Systems Logo
  • NCR Logo
  • Silver Logo
  • Gearfire Logo
  • Axis Logo
  • Tri-Tech Logo
  • Aim Logo
  • Queue Logo
  • Court Reserve Logo
  • Crisp Logo
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See what Multi-Unit Businesses are Saying About Patch

  • “[Patch’s] solutions have helped us integrate digital marketing across our various locations… The platform allows us to personalize messages to different types of customers and automate them based on visit frequency.”

    Trevor Cannon
    Trevor Cannon Fat Cats

  • “Since we started using [Patch] we have thousands of people in our network, we don’t have to reach people through third-party advertising. It costs us a couple of cents to contact a customer, and even if it takes 10 messages to bring them back, it is extremely profitable.”

    Zak Manning
    Zak Manning Owner, Farr’s Fresh

  • “[Patch] helps us bring customers back by allowing us to reward and engage our customers on a programmatic basis.”

    Patrick Galleher
    Pat Gallagher SweetFrog
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Patch's Data-Driven Marketing Hub

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