Analytics & Insights

Analyze data by segments, from your most loyal customers to your lost ones. Patch’s intuitive dashboards and in-depth analytics provide the actionable insights that you need to improve retention.

Proudly supporting customers on:


Recency, Frequency, Monetary (RFM) Analysis

Drive customer engagement and revenue by segmenting customers according to their relevance to your business. RFM modeling rates the strength of each customer according to their behaviors and gives you the likelihood that they’ll come back or if you are at risk of losing them.

Patch makes it even easier to produce targeted, direct marketing campaigns tailored to specific customer buckets.

This customer segmentation is a must-have for increasing customer retention.

Vector (2)

Customer data is collected to create individual RFM scores

Vector (2)

RFM scores are displayed instantly

Vector (2)

Customers are automatically segmented into buckets such as New, At-Risk, Lost, Loyal, and more based on their RFM scores learn more

Vector (2)

Use automations to target each bucket, for example:

  • Send a welcome text to all NEW customers
  • Send an incentive to any customer who moves to AT-RISK
  • Offer free loyalty cash to any customer who becomes LOST
  • Send a thank you card to any customer who becomes a CHAMPION
Group 16185 (1)

Actionable insights for more connected customers

Connect with your customers by analyzing their demographics and behaviors. Utilize Patch’s tools to nurture and re-engage customers, drive more revenue, and increase customer lifetime value.

Collected from your customers

  • Location
  • Age Range
  • Gender
  • Occupation

Behavioral Data
Collected through purchasing activity

  • Recent purchases
  • Items purchased
  • Frequency of purchasing
  • Amount spent on products

Put your marketing spend Into channels where it’s most effective

Reduce your customer churn rates with product recommendations, communications, loyalty programs and more. Collecting and analyzing customer data not only helps improve your marketing campaigns but also elevates your overall customer experience.

Qualitative Data
Collected through reviews, emails, and social media posts

  • Preferences
  • Brand interest (you and competitors)
  • Reasons behind purchasing
  • Feelings about purchases

Boost your business’ bottom line with Patch’s analytics and insights

Try our FREE analytics tools in the Shopify app store, and see how much your business could be losing.


What Our Customers Think of Patch Retention

  • “[Patch’s] solutions have helped us integrate digital marketing across our various locations… The platform allows us to personalize messages to different types of customers and automate them based on visit frequency.”

  • “Since we started using [Patch] we have thousands of people in our network, we don’t have to reach people through third-party advertising. It costs us a couple of cents to contact a customer, and even if it takes 10 messages to bring them back, it is extremely profitable.”

  • “[Patch] helps us bring customers back by allowing us to reward and engage our customers on a programmatic basis.”


Reduce customer churn, improve customer sales