Why Are Customers Opting Out Of Sms Text Marketing?

It’s 2023 and cell phones have become even more ubiquitous with 98% of Americans owning one. As a business owner, you know how important it is to reach your customers on their mobile devices, which is where SMS text marketing comes in. But are you finding that customers are opting out of your messages and you’re not sure why? Don't worry, we’re here to help you understand why and how to fix it.

First things first, let’s talk about the content of your messages. The content of your messages is crucial in keeping your customers engaged and interested in what you have to offer. It's important to make sure the message is relevant to the customer and offers some kind of value or benefit to them. You don't want to send out messages that are just noise or irrelevant to their interests.

One way to ensure that your messages are personalized and tailored to each individual customer is by using data and analytics. Use information such as past purchase history, browsing behavior, and location data to provide messages that are highly targeted and relevant to each customer. This will help to increase the likelihood of them taking action and engaging with your brand.

Another important aspect to consider is the tone and style of your messages. Keep it casual, friendly, and conversational. Don't be afraid to inject some humor or personality into your messages. This will help to humanize your brand and make it more relatable to customers.

Next up, promotions and incentives. Incorporating promotions and incentives into your SMS messages is a great way to keep your customers engaged and interested in your brand. However, it's important to do it effectively in order to avoid annoying your customers and having them opt-out.

One effective strategy is to offer exclusive promotions or discounts that are only available to SMS subscribers. This can make them feel special and valued, which can increase their loyalty to your brand. You can also create a sense of urgency by using limited-time offers or flash sales to encourage customers to take action.

It's also important to make sure that the value of your promotions is high enough to incentivize customers to take action. Don't be afraid to test different offers and see what resonates with your audience. And remember, variety is key. Mix it up and offer a range of promotions that cater to different customers' needs and interests.

Finally, let's talk about message frequency. Message frequency is a critical factor in keeping your customers engaged with your brand. Too many messages can be overwhelming and annoying, while too few can lead to customers forgetting about your brand altogether. 

One effective strategy is to use a drip campaign, where you send a series of messages over a set period of time. This can help to keep your customers engaged without overwhelming them with too many messages all at once.

It's also important to pay attention to the timing of your messages. Make sure that you're sending messages at a time that is convenient for your customers and relevant to their interests. For example, if you're a restaurant, send messages about lunch specials during the morning hours and messages about dinner specials in the afternoon.

SMS or ‘text’ marketing can be a highly effective way to engage with your customers, but it's important to do it right. By focusing on the content of your messages, the promotions and incentives you offer, and the frequency of your messages, you can create a highly effective SMS marketing campaign that keeps your customers engaged and interested in your brand.

At Patch, we understand the importance of these factors and how to use them to keep your customers happy. But, we’re always looking for new strategies. Do you have any other tactics that have worked for you? Let us know in the comments below!