Step 1: Identify the "Leak"

Patch clearly outlines the potential lost revenue from an at-risk customer and makes it possible for you to make data-driven decisions without hiring data scientists. Dissect the eCommerce buyer’s journey to identify the lost or at-risk customers who have leaked out of your bucket. 

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Bring back lost customers and watch your revenue soar

Identify how much money you’re actually missing out on before re-engaging any lost customers and recovering revenue. 

Did you know that 70% of new customers never make a repeat purchase? However, with proper engagement, you can recover lost customers and boost your revenue.

Our revolutionary RFM segmentation helps you create targeted marketing campaigns and segment your customers based on four key performance indicators: last purchase time, total dollars spent, frequency, and recency. Identify a lost or at-risk customer with unrivaled accuracy to uncover the leak in your bucket.

customer retention analytics by segment

You are in good company

  • “[Patch’s] solutions have helped us integrate digital marketing across our various locations… The platform allows us to personalize messages to different types of customers and automate them based on visit frequency.”

  • “Since we started using [Patch] we have thousands of people in our network, we don’t have to reach people through third-party advertising. It costs us a couple of cents to contact a customer, and even if it takes 10 messages to bring them back, it is extremely profitable.”

  • “[Patch] helps us bring customers back by allowing us to reward and engage our customers on a programmatic basis.”


Automated customer segmentation makes every customer feel valued

Patch can help you analyze every visitor, segment them into relevant customer buckets using RFM segmentation, and re-engage them for a revenue boost.

Stop missing out on potential sales by letting Patch's segmentation process sort customers into the following buckets:

  • New: Track first-time buyers to cultivate brand loyalty.
  • Promising: Incentivize customers that have the potential to become loyalists.
  • Loyal: Engage with your regular buyers to push the LTV numbers up and become a brand of choice for life.
  • Champions: Identify and celebrate your brand evangelists to generate word-of-mouth.
  • Lost: Win back customers that stopped buying from you to generate more sales and revenue.
  • At-risk: Prevent your at-risk customers from leaving with Patch’s retention toolset.
  • Leads: Nurture the visitors that didn’t purchase but left you their contact information for a massive boost in sales.
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Understanding your customers = guaranteed business growth

Understand your customers like never before with Patch. Get insights into their behavior and preferences, and become a retention hero by providing personalized experiences.

With Patch, you don't need to be a data expert. Our platform provides essential data, including precise LTV numbers and purchasing behaviors, to help you make informed decisions easily.

Stop guessing about what your customers want and start building stronger relationships. With Patch, you have everything you need to drive revenue growth.

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Track the ROI of your customer retention efforts

Optimize your marketing efforts with Patch.

Track the customers you've recaptured or retained from the Lost and At-Risk customer buckets, and see how much revenue you've won with Patch's automated retention tools and targeted campaigns.

Gain an in-depth view of your marketing funnel with Patch and scale your business. As your eCommerce brand's perfect business partner, Patch helps you uncover any leaks in your customer bucket and drive revenue growth.

Patch dashboard tracking ROI of customer retention efforts

Master customer retention with Patch

It’s time to Patch your leaky customer bucket and learn all about our loyalty tools.


Every tool you need to retain more customers